Blog
· 4 min read
The limits of working with OpenStreetMap data
Scout finds businesses using OpenStreetMap and open web data. Knowing how that source is produced is the same as knowing what is missing from your list.
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· 4 min read
Writing the first message without turning a finding into an accusation
You have a concrete finding about a business website. Whether that finding earns a reply depends entirely on how you put it into the message.
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· 5 min read
Qualifying a local business list: which website gap is actually an opportunity?
Not every business in a scanned area is a prospect. What turns an audit finding into sellable work is what the finding costs the business.
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